Managing.com: Entrepreneurial Business and Wired Management, Start Here
By Fredrik Arnander.
Description
What impact will the networked economy have on the day-to-day challenges of managing a business? The first generation of dot com companies has come and gone, but the challenges of a web-centric, more entrepreneurial approach to business is here to stay. As big business takes up the entrepreneurial challenge of new technologies and new enterprises face up to the fundamentals of business, managers everywhere are doing things differently. Now, all companies will become web companies and learn how to communicate with customers through digital interfaces. Managing.comcombines the energy and op...
ISBN(s)
0273656066, 9780273656067
